At IMPACT Marketing International, Inc., we’re all about the results. We uncover who your market is, how to engage them using content, driving traffic to your site through search, social and other tactics, and then we convert them into paying customers. It’s about creating an online experience that transforms users into followers, customers into ambassadors.
We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.
Our Founder, Deborah Janz-Kriger, has been marketing using technology since the late 80s. Before Google was even a “thing,” she was part of a team who generated more than a million monthly visitors to a client website. With the evolution of technology, Deborah recognized the many areas of expertise one could focus on. Rather than specializing or trying to do everything on her own, she surrounded herself with the best experts she could find in each discipline. That team forms Team IMPACT today.
WHY WE DO WHAT WE DO
It’s simple. Because we love digital marketing and want our clients to succeed.
We are entrepreneurs. We have built our own successful businesses and understand the challenges and rewards of organizational growth. We are passionate about seeing our clients reach the highest levels of success and work collaboratively with each other and your team to get you to your goals.
We’re a full-service digital marketing agency built around international intelligence. Our clients are game-changing businesses or educational institutions focused on contributing to the future. We provide the best-in-class services to help our clients achieve their business goals.
Heather knows the way to truly engage with an audience is to understand what motivates them into action. With a background in design and marketing, she brings a unique perspective to every project she touches.
Rod is the quintessential people person. He knows how to make a genuine connection with those he works with – and the community he lives in.
Social Media Manager
Shirin has a knack for finding the keywords and phrases that will get you to the top of Google. Words are her middle name and optimization is her game.
She’s led sales teams for several media organizations. She developed systems, training processes, and both inbound and outbound marketing campaigns. She created and oversaw the product launch of a new dog care product line selling to retail stores throughout Canada and Washington. She also developed a photography business, getting the chance to travel worldwide and capture the beauty of people and places.
When not busying herself with her many side hustles or developing systems to increase IMPACT’s efficiency, Trisha enjoys spending time with her cuddly golden retriever.
Digital Content Manager
Jessica is a wonder with words.
An award-winning writer with a Bachelor’s Degree in Journalism, she’s currently in a Master’s program at Washington State University working to improve herself as a digital marketer and strategic communicator to better aid in bringing forth innovative, cutting edge campaigns.
She has worked in the journalism field as the editor of a newspaper, ventured into communications working with the BC Children’s Hospital Foundation, and now is in a position that has sparked a passion for digital marketing.
When not in front of her computer writing away, you can find her in the kitchen (she recently mastered baguettes), dragging her fiancee out for a photoshoot, or on the ice braving the puck as a goaltender.
President & CEO
Deborah is a true leader.
Not only has she jumped through legal and regulatory hoops to launch a multi-million dollar US-based business in Canada, she also wears multiple hats at IMPACT. She’s the researcher and strategist. She a learner and adopter of innovative practices. She’s a speaker, consultant, and trainer. She’s also building a dynamic team of experts through an awesome workplace culture.
Prior to launching IMPACT, she was in the trenches of sales and marketing in the tourism industry. A globe-trotter by nature, her boots-on-the-ground approach to exploring new opportunities internationally is why IMPACT is successful.
She’s adventurous, hungry to travel the world, and is always willing to try different foods – bugs are not out of the question. When not working away to make IMPACT the best it can be, you can find Deborah climbing mountains, diving in clear waters, or mentoring female business owners.
Director of Client Relations
Maryanne is a superhero both in our eyes and our clients’.
She has an expert ability to drill down and understand what our clients need (even when they can’t articulate it). Combining her skills as a marketer with her creative sensibilities is how she creates marketing solutions that deliver a strong ROI. Prior to joining IMPACT, she was the founder and publisher of Stimuli magazine. She’s also been the Chair on a board of directors for a non-profit faith-based organization. It’s these experiences that make her a force to be reckoned with both at IMPACT and her everyday life.
When not strategizing, project managing, or problem-solving, you can find Maryanne behind a book, travelling the world, relaxing by – or in – the water, or helping women develop the skills and confidence to step into leadership.
Dave is one cool dude!
Our resident musician, his artistic flair is why our clients’ websites are so engaging.
Creating an online presence for businesses since the early 2000’s, he is that rare and fortunate individual who has been able to combine his flair for the arts with his web design and marketing skills, and create a J-O-B that is always in tune.
The way Wes is hugging his computer pretty much says everything!
Known to work until the wee hours, he is our technical ninja, troubleshooting just about anything we fire his way.
His native language is “tech” and more suited to communicating with R2D2, but don’t worry…we’ll translate for you.