Digital Marketing for Business

To accelerate the growth of your business, you need to understand what it takes to win in the B2B or B2C digital marketing world. It all starts with understanding what your business offers. Finding solutions that will help you achieve your business goals is IMPACT’s forte. What does your business need next?

Digital Marketing Plan

Brand Awareness

Generate Leads

Digital Marketing Plan

“Digital marketing doesn’t work.”

You’re right. It doesn’t… without a plan anyway. So many businesses randomly fire out marketing tactics in an attempt to grow their business and, without a strategy in place, it mostly bombs.

Often organizations already employ tech savvy and creative people who are capable of making social media and blog posts, creating compelling newsletters and managing a client database. Someone with technology experience can easily figure out how to place a Google or Facebook ad or boost a post. Getting some clicks can even be exciting!

But conversions are hard to come by and these activities without a strategy don’t increase website traffic or generate leads, let alone sales.

We start with what has worked for you in the past, online and off. We research what has worked for others in your industry. We establish your baseline, work with you to set new goals and layout a strategy that you can implement internally or retain our team for collaboration. Either way, we will help you set your course for success.

Inbound Marketing • Sales Funnel Mapping • Persona Definitions
Content Strategy • Team Enrolment • Employee Training

Brand Awareness

Sales people will tell you that most of their business comes from word of mouth referrals. That is true, but the definition of “word of mouth” is changing. Putting a shout out on Facebook is what talking over the backyard fence used to be. When someone gives you a recommendation, you ask Google their opinion before you make the call. As a matter of fact, studies tell us that 57% of the decision is made from online research before a prospect even makes an inquiry.

Your next client could be down the street or on the other side of the planet. How do you ensure your business is considered as a solution?

Team IMPACT specializes in helping service oriented organizations get found online. We help you find your unique voice among your competitors, drive traffic to your website or social media channels and compel viewers to enter an experience with your brand.

Search Engine Optimization • Inbound Marketing • Marketing Automation Content
Social Media • Sales Funnel • Public Relations Strategy

Generate Leads

What is a lead? If you sell a product with a price point under $100, you can likely convert sales from your website. If you sell a high ticket item or are in the service industry, it’s unlikely someone is going to click a button to make a purchase without a direct conversation with someone on your team

Most of our clients offer services. We work with businesses like yours to create advertising and marketing campaigns that: drive traffic to your website and generate leads – email sign-ups, phone call or email inquiries.

Your business is unique, your strategy and message must be unique. We commit to our clients and will only work with one client per industry per region. We are on YOUR marketing team.

Google Ads • Social Media Ads • Landing Pages • Content Offers
Inbound Methodology • Sales Funnel • Conversion Optimization