Sometimes the internal perception is not the public perception. How is your school viewed in the local and international marketplace? What is the impression of your faculty and culture? In what ways to children thrive in your care? What does your logo and online presence say to the world?
Team IMPACT partners an Investor Relations Professional with a Brand Expert to perform perception audits for schools. We survey the internal, external regional and international audiences to establish what the school stands for and what is perceived, finding the inconsistencies.
We work with stakeholders to clearly articulate how the school can differentiate moving forward, key messages to use in admissions collateral, the website and other communications.